Woolies’ “Everyday Rewards” is the most popular program amongst loyalty program members

Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to the Aussie population, we found out that

Close to 4 in 5 participants are members of a loyalty program.
The Woolies “Everyday Rewards” loyalty program is the most popular amongst loyalty program members, with Flybuys being the second most popular.
When participants think about a loyalty program, the top factor they look for is access to special discounts that are not available to non members.
The top reason why participants feel that their most preferred loyalty program is the most rewarding, is because they shop / spend there frequently.

Other top reasons why participants feel as though their most preferred loyalty is the most rewarding
Source: Empowered Surveys research

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