Thursday is the most popular day of the week for grocery shopping


Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to Aussies residing in Queensland and South Australia, we found out that

  • Woolworths is the most regularly used supermarket for main grocery shopping.
  • Close to 4 in 5 participants do their main grocery shopping at least once a week.
  • Catalogues still generate a high readership, with more than 70% stating that they read supermarket catalogues.
  • Thursday is the most popular day of the week for main grocery shopping.
  • Uber Eats is the most popular meal delivery service amongst participants.
  • 3 in 5 participants like to receive instant rewards when they take part in supermarket loyalty programs such as FlyBuys. 


Other benefits participants would like to see in a supermarket rewards scheme 
Source: Empowered Surveys research


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