Most Aussie business owners feel that an online presence is crucial towards achieving business success

Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to Aussie business owners, we found out that

Budget concerns and time investments are the two biggest challenges that business owners face in terms of digitizing their business.
50% of business owners in Australia believe that online marketing is more effective than offline marketing.
The top factor that business owners learnt as a result of the pandemic was the importance of an online presence.

Other factors learnt by business owners in light of COVID-19
Source: Empowered Surveys research

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