Most Aussie business owners feel that an online presence is crucial towards achieving business success


Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to Aussie business owners, we found out that

  • Budget concerns and time investments are the two biggest challenges that business owners face in terms of digitizing their business.
  • 50% of business owners in Australia believe that online marketing is more effective than offline marketing.
  • The top factor that business owners learnt as a result of the pandemic was the importance of an online presence.


Other factors learnt by business owners in light of COVID-19
Source: Empowered Surveys research


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