Research insights
Limiting sugar intake is a key concern amongst Aussies when choosing food & drinks of their choice
Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to the Aussie population, we found out that
- 52% feel that limiting sugar intake is the top most health concern when choosing food or drinks.
- Males are more likely to consume Apple Cider Vinegar (ACV) than females.
- The top reason why ACV is consumed is because it promotes healthiness.
- Close to 50% consume ACV with water.

Other top reasons why Apple Cider vinegar is consumed
Source: Empowered Surveys research