Most Aussie business owners feel that an online presence is crucial towards achieving business success

Empowered Surveys recently conducted a survey where the opinions of our panel members greatly helped us in deriving a series of interesting insights. Having spoken to Aussie business owners, we found out that

• Budget concerns and time investments are the two biggest challenges that business owners face in terms of digitizing their business.
• 50% of business owners in Australia believe that online marketing is more effective than offline marketing.
• The top factor that business owners learnt as a result of the pandemic was the importance of an online presence.

Other factors learnt by business owners in light of COVID-19

Source: Empowered Surveys research